DWD20200517

David's Time With Peter F. Drucker 2020.5.17 A change in any one of these areas raises the question:"Is this an opportunity for us to innovate, that is, to develop different products, services, processes? Does it indicate new and different markets and/or customers? New and different technologies? New and different distribution channels?" Innovation can never be risk free. But if innovation is based on exploiting what has already happened——in the enterprise itself, in its markets, in knowledge, in society, in demographics and so on——it is far less risky than not to innovate by exploiting these opportunities. Innovation is not "flash of genius." It is hard work. And this work should be organized as a regular part of every unit within the enterprise, and of every level of management. ——《Management Challenges for the 21st Century · Chapter3》(Peter F.Drucker,1999)