Alibaba has announced its investing at least 1 billion yuan, or some 160 million US dollars, in Shanghai-based media firm China Business News.
The signing ceremony was held on Thursday afternoon in Shanghai.
This will give Alibaba a 30-percent stake of the Chinese financial media outlet.
It's being reported the investment will include the creation of a financial information data base.
This will allow China Business News to make use of Alibaba's database of e-commerce statistics, including sales trends.
China Business News is a financial TV and newspaper firm owned by Shanghai Media Group.