听惯了“globalization", 你懂什么是glocalization吗?

听惯了“globalization", 你懂什么是glocalization吗?

2015-01-27    08'40''

主播: 英语直播间

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介绍:
1) Under-employment Although, Konrad had was a doctor in his native Poland, his Medical school degree was not recognized in the United Kingdom, so he became underemployed as a plumber. Abraham Lincoln University attracted more student applications by telling parents that 99% of their new graduates were employed. However they left out the part that 30% were under-employed. Frank the tour guide was underemployed because he only worked on the 6 months of the year when tourists visited the island. Defintion: Is a situation when someone is not employed to their full potential. Examples include holding a part-time job despite desiring full-time work, and overqualification, where the employee has education, experience, or skills beyond the requirements of the job. 2) Glocalization The search engine Bing.com has glocalized to accommodate Chinese users by having a Chinese language website McDonald's in Japan has glocalized by serving Teriyaki Chicken Burger The Miss Universe competition in the religiously conservative nation was glocalized by the girls dressing modestly and focusing on their inner beauty. Definition: This means that the product or service may be tailored to conform with local laws, customs or consumer preferences. Products or services that are effectively "glocalized" are, by definition, going to be of much greater interest to the end user. Etymology: Term was first used in the 1980s by Japanese economists. A combination of the words "globalization" and "localization" used to describe a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market. 3) Race to the bottom Unlike Thailand after the Asian Financial crisis, the PIIGS nations of Europe were unable to race to the bottom because their currency was the Euro Foreign corporations liked to build factories in South East Asia, because those nations have raced to the bottom The town raced to the bottom by offering cheaper gas prices to encourage people from neighboring towns to visit. Definition: is a socio-economic phenomenon in which governments deregulate the business environment or taxes in order to attract or retain economic activity in their jurisdictions, resulting in lower wages, and fewer environmental protections. Etymology: The concept of a regulatory "race to the bottom" emerged in the United States during the late 19th and early 20th century, when there was charter competition among states to attract corporations to domicile in their jurisdiction