介绍:
London Mayor plans negative body image advert ban on Tube, buses and trains
mayoral /‘mεərəl/ a. 市长的
manifesto /ˌmænɪ’fɛsto/ n. 宣言
watchdog /‘wɑtʃdɔɡ/ n. 监察人员
steer /stɪr/ v. 驾驶，指导
petition /pə’tɪʃən/ n. 请愿，祈求
depict /dɪ’pɪkt/ v. 描绘，描画
Adverts promoting negative body images will be banned across the Transport for London (TfL) network from next month.
As part of his mayoral election manifesto Sadiq Khan pledged to ban adverts promoting "unhealthy or unrealistic" body images. The advertising watchdog received 378 complaints in 2015 about a weight-loss advert that asked customers if they were "beach body ready?"
Mr Khan has now asked TfL to set up its own advertising steering group. The Protein World "beach body ready" promotional posters were defaced in Tube stations and a petition was started calling for the adverts to be banned, however the Advertising Standards Agency (ASA) watchdog later ruled the advert depicting a bikini-clad female model was neither offensive nor irresponsible.
The steering group will advise TfL&`&s advertising partners and stakeholders of the mayor&`&s new policy and will ensure adverts continue to adhere to the regulations set out by the ASA.
