介绍:
Emotional advert about China's 'leftover women' goes viral
leftover / 'lɛftovɚ / n. 残留物
viral / 'vaɪrəl / adj. 滤过性毒菌引起的；滤过性毒菌的 TEM8
provoke /prə'vok/ vt. 驱使；激怒； CET4
stigmatise /'stiɡmətaiz/ v. 使……蒙上污名
empower / ɪm'paʊɚ / vt. 授权，允许；使能够 CET6
An advertisement centered around "leftover women" in China has gone viral, provoking an emotional debate about single women in the country.
The issue of unmarried females, often stigmatized as "sheng nu" or leftover women, has long been a topic of concern in a society that prioritizes marriage and motherhood for women.
Called the "Marriage Market Takeover", the four-minute long documentary-style video was commissioned by Japanese beauty giant SK-II.
SK-II President Markus Strobel said the advert was part of "a global campaign to inspire and empower women to shape their destiny".
"The film brings light to the real-life issue of talented and brave Chinese women feeling pressured to get married before they turn 27, for fear of being labelled 'sheng nu'".
He also said the company was adopting "a positive approach in helping women face pressures".
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